Additional Reading

Risks around social media have been identified for many years. The following outline some of the challenges and considerations: Social Networking Compliance: A Guide for IT Teams, eDiscovery News, March 2011. Risks of Social Media: Protecting your Company Brand, KPMG,...

Exercise – Generating a Social Media Policy

Using the Policy generator at http://socialmedia.policytool.net/ develop a policy for your business. Does the generated policy cover all the items identified in this unit? What (if any) additional issues would you need to address? Leave a comment identifying the...

Social Media Monitoring Tools

There are hundreds of social media monitoring solutions available. In fact, there are so many that it can be overwhelming. However, there is a simple distinction around social media monitoring tools – those that are free or low cost, and those that are not....

Social Media Monitoring Strategies

Social media monitoring involves regular (usually at least weekly) review of: Brand mentions Keyword (product or concept-related) mentions Company website performance/conversions Company social media presence performance/conversions Competitor analysis. It may also...