Recap

In this masterclass … In this masterclass, we have: Stepped through go-to-market strategy Connected GTM with the marketing funnel Discovered how content can work to create engagement, traction and monetisation Established the importance of metrics Touched on...

Why business models matter

Many people think that product or service offerings are the are the things that matter when it comes to Go-to-Market. And yes, they are important. But because we are talking about strategy, we need to understand strategy first – and then product and service....