7. Growth Hacking


Growth hacking is the opposite of the strategic approach we usually recommend for building marketing-led innovation. However, we know that it is a vital aspect of any business’ success. Growth hacking means that your ONLY focus is business growth.

The handbook helps you understand how you can align growth with your strategic vision and build both metrics and team dynamics to support your growth.

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Growth is not just something that you strive for. It is something that you engineer. It is an essence that you bake into your product, teams and processes. It needs to be embedded into everything that you do.

This handbook is a rough guide to growth – it is not focused on strategy, it’s about tactics to drive growth.


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