6. Mapping Buying Personas


This handbook covers topics such as how to create buyer personas and interview questions to help you begin profiling. As well as including sample persona templates to help get you started with the mapping process.

The Mapping Buying Personas handbook aims to help create buyer personas in order to develop an understanding of audiences, honing in on their specific pain points, needs and triggers.

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Understanding this will allow organisations to build communications and campaigns that reach and engage with audiences. It also helps validate that product choices are customer oriented rather than organisation-centric. 

This process helps to define and understand your ideal customers and allows you to map the buyer’s journey from a customer’s point of view.

This handbook comes with a Personas Workbook.


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