5. Three Metrics that Matter


This handbook is designed for innovators, entrepreneurs and ‘intrapreneurs’. It is particularly useful for those who have launched a business or project are seeking to understand which metrics and measurements are the most important for their ongoing success.

This handbook will teach you about the four benefits of a focused metrics plan, why these metrics matter and the three key metrics and examples of when and how to use these in practice.

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The Three Metrics that Matter handbook is designed to help innovators and entrepreneurs alike, particularly those who have launched a business or innovation project. It’s aim is to develop an understanding of the metrics and measures that are most important in ensuring the longevity of a business and ongoing project success.

These metrics are directly shaped by the elements of your business model as these will determine which metrics you will use to measure your success. 



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